A Retailer's Way Into 3D: IKEA

Studio–Talks
Tuesday, July 23, 2013 - 9:00am to 10:30am
Anaheim Convention Center
Hall B

Technical leaders from IKEA Communications AB present the challenges related to handling photographic renderings of indoor environments for catalog and web. Topics include setting up the model, material and texture standards for asset handling, and other special tools for a global furniture retailer's 3D imaging.

Martin Enthed
IKEA Communications AB